Red is the new black, stripes are in, romanticism is out, double denim is back… For decades, fashion trends – determined by what designers put out on the catwalk as well as what’s worn by celebrities, and more recently, street stylers and influencers – have been key when it comes to deciding which clothes we buy each season. The idea of seasonal trends, however – and those fleeting, of-the-moment must-haves – has been rightly questioned in recent years, with the fashion industry attempting to rework itself onto a more sustainable path as the climate crisis becomes an unavoidable issue.
The pandemic has helped to highlight this even further as luxury consumer buying habits shift sharply away from flash-in-the-pan, trend-led items and onto investment pieces and more practical purchases. But, could this movement away from trends be seen simply as a trend in itself? Will a post-pandemic celebratory world actually