The lack of shelf space traditionally given to Black-owned beauty brands has rightfully been spotlighted in recent months. And while independently owned brands may now be slowly, surely gaining the recognition, support and opportunities they deserve, the fact remains that there are few major retailers making products for Black skin a primary focus.
This is exactly what makes Candour Beauty so exciting. Jacqueline Kusamotu and Abi Lawrence-Adesida’s newly launched e-tail platform successfully mixes content with commerce, delivering an all-round luxury shopping experience.
The brand roster spans hair, skin and bodycare, and offers big-name brands (think Olaplex and Dr. Barbara Sturm) alongside new and niche ventures, from The Afro Skin + Hair Co to the anticipated Melyon skincare. Black Girl Sunscreen – a cult hero in the States – has been snapped up, as have textured hair heroes The Mane Choice and Cantu.
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