Kimora Lee Simmons, daughters launch new Baby Phat Beauty line

Baby Phat follows Rihanna and Kylie Jenner with a new skincare/makeup line

Kimora Lee Simmons started her career as a model before she became a wife, mother of four, reality TV star, and fashion designer. Now, she and daughters Ming Simmons and Aoki Simmons, who she shares with hip-hop mogul Russell Simmons, have developed their own beauty line under the Baby Phat brand.

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An outgrowth of Russell’s Phat Farm clothing line, Baby Phat first launched in 1999. At that time, the line was full of hood-chic and sexy clothing that gave the streetwear trends a feminine appeal. After several dormant years once she sold it, Kimora repurchased it and brought the brand back last year.

Kimora Lee Simmons attends the one-year anniversary of Kimora Lee Simmons’ Beverly Hills boutique on May 26, 2016, in Beverly Hills, California. (Photo by Matt Winkelmeyer/Getty Images for Kimora Lee Simmons)
Kimora Lee Simmons attends the one-year anniversary of Kimora Lee Simmons’ Beverly Hills boutique on May 26, 2016, in Beverly Hills, California.
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