Jason Wu Beauty is coming to Target in 2021.
The 38-year-old fashion designer has joined forces with Nyx cosmetics founder Toni Ko on his first beauty collection, which like his fashion line did in 2011, is set to hit the budget store.
Toni told Allure of the first time she met Jason: “Immediately, I was like, ‘Jason, we have to do a beauty line together.
“Jason is a fashion designer, but he’s very entrepreneurial. This is basically two entrepreneurs with two different skill sets coming together.”
The affordable line was made for everyone, regardless of skin type, ethnicity or gender, and all of the products are cruelty-free.
Jason said: “It’s unprecedented for me to have a product that works on anybody: any skin tone, any size, any ethnicity, any gender.”
He added: “This is a beauty line for everybody, a clean beauty line that’s inclusive.”