Retail has been embracing online shopping in a big way for a couple of decades now. But it exploded big time in 2020, when suddenly, because of the coronavirus pandemic hit, we found ourselves browsing the internet for cleaning supplies, shoes, video games, and everything in between. However, while often convenient, not all online shopping experiences are positive ones. So, we at Best Life set out to find the worst online shopping site in America—including both purely internet businesses, and the online versions of brick-and-mortar stores.
We started with the 2020 American Customer Satisfaction Index (ACSI) to see how sites scored on their 100-point scale, with 100 being the highest level of customer satisfaction. (For stores not specifically named in the ASCI survey, we used their “all other stores” average satisfaction score of 79).