These Fashion Influencers Say ‘Don’t Buy Anything’

Off Brand is a thrice-monthly column that delves into trends in women’s fashion and beauty.

AFTER BEING laid off twice in a row, Aileen Luib decided to take matters into her own hands by starting a blog called “The Baller on a Budget.” Ms. Luib, 28, had long felt the pressure to “keep up with the Kardashians,” as she put it, growing up in the Southern California suburbs as a second-generation Filipino immigrant. She explained: “I felt like I constantly had to uphold certain appearances,” that she had to conceal she had less money than those around her. “It was this constant, vicious battle of trying to keep up and not really share the honest side of my financial story.” Now, she’s sharing the nitty-gritty of her finances—including an itemized breakdown of her blogging income—to her tens of thousands of followers, alongside fashion and beauty content.

Certain elite fashion bloggers

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