Can the Beauty Industry Confront Colorism?

Last year was a significant one for diversification in the beauty industry. In the wake of national civil rights protests, corporations were called out for their lack of diversity, both behind the scenes and in terms of how they cast advertising campaigns.

As a result, brands have begun making a conscious effort to include more Black people in their campaigns and hire Black people behind the scenes as well. Many Black beauty industry professionals felt that this change was a long time coming and beyond overdue.

While many Black beauty industry professionals are still skeptical over whether they are just being treated like a trend, diversity advocates are now calling out the beauty industry for racism’s ugly cousin: colorism.

Colorism is an issue on a global scale, as the beauty industry still tends to shun people with darker skin tones in favor of their lighter skinned counterparts. Skin

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