Day: April 12, 2021

The 20 Most-Purchased Fashion Items of March

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or, as we like to say, “shopped it out”). Whether you’re interested in upgrading your work-from-home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 that Who What Wear readers (and, let’s be honest, staffers too) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as

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People who should never set foot in Ikea

People who should never set foot in Ikea

Mary Shustack

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Kohl’s (KSS) Opens New Fulfillment Centre to Boost E-commerce

Rising digital dependency has amplified online shopping trends, urging retailers such as Kohl’s Corporation KSS to continue strengthening their e-commerce capabilities.  Progressing along such lines, the company opened its sixth e-commerce fulfillment centre in Etna, OH. This is likely to help the company in meeting the online demand for its products more efficiently and thereby accelerate digital sales. Let’s look closer into this latest development.


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Strengthening Online Capabilities Looks Prudent

Kohl’s began the construction of the 1.2 million square-foot facility in Ohio in 2019. The construction work was temporarily halted in 2020 due to the pandemic, though it was resumed in 2021. This new facility is the company’s largest and the most efficient e-commerce fulfillment centre. The facility will be engaged in processing, filling and shipping orders from This next-generation facility makes use of automation and advanced technologies for processing orders faster. The state-of-the-art technology makes this

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Sure they’re comfortable, but those leggings and sports bras are also redefining modern femininity

As fashion trends go, the move of activewear from gyms and fitness studios into mainstream society has been impossible to ignore. Like it or not, we live in a lycra world.

Tight-fitting leggings, yoga pants, sports bras and crop tops are everywhere from the catwalk to cafes. COVID-19 accelerated the trend, with working from home driving a recent surge in sales.

But the activewear industry has been growing exponentially for the past ten years. While the clothing is made for men and women, it is the women’s market that has driven this phenomenal growth.

The trend has been widely celebrated, criticized, parodied and sometimes dismissed as simply the latest fashion trend in a society obsessed with conspicuous consumption.

On closer examination, however, activewear plays a fascinating role in 21st-century gender definitions, reinforcing and resisting popular ideas about femininity.

The rise of “fit femininity”

Walk through any activewear store and

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