35 AAPI and Asian-Owned Brands to Support Now and Always

Anti-Asian hate crimes have been on the rise since the start of the pandemic, but the United States has had a deep, storied history of oppression against the Asian American and Pacific Islander (AAPI) community. Following the tragic shooting in Atlanta, which reinforced the reality that Asian women have long-faced violence rooted in hypersexualization and fetishism, it’s clear that the AAPI community needs your support and solidarity now more than ever.

According to Amy Liu, founder of beauty brand Tower 28, “[Support] can look like many things: standing up for your Asian employees and coworkers (even when people brush things off as ‘just a joke’), letting your personal network know where you stand on the issue, and making a conscious effort to dispel the hurtful stereotypes.” Of course, you can educate yourself on the AAPI experience, donate to nonprofit organizations, and bookmark resources to help #StopAsianHate.

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