What is avant-basic? Brands like Lisa Says Gah popularize funky patterns

Have you started to notice the same funky patterns all over Instagram and TikTok? Bright colors and bold fabrics have been featured all over the place so often, they’re hardly unique anymore.

Back in December, writer Emma Hope Allwood sagely named this style “avant-basic.”

“It’s algorithm fashion…. quirkiness in the age of mechanical reproduction… vintage without the effort… if summer from 500 days of summer was an insta gal with a mullet,” she said.

“Avant,” of course, comes from the term “avant-garde,” which denotes unusual or experimental ideas, like the funky patterns rampant within this trend cycle. Basic means seemingly the opposite — it’s something unoriginal or mainstream. Pairing these words together in one term describes an unorthodox style that’s been adopted by so many people, it’s no longer radical.

“Avant-garde patterns are paired with not-so-avant-garde styling. The clothes are different, but so many people wear them,

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The worst things you can do when shopping for plants, according to plant shop owners

LOS ANGELES — Shopping for houseplants now can be like playing the lottery: There’s no guarantee you will be rewarded with the jackpot. As houseplant sales have skyrocketed and more plant stores have opened, the demand for plants has become increasingly competitive for small businesses.

“I love that there are so many people who love plants,” said Potted co-owner Annette Gutierrez. “But the demand is astronomical right now, and there isn’t enough supply.” She added that the Suez Canal blockage resulted in a shortage of garden supplies.

As more people get vaccinated and return to shopping in person, expectations might not always match reality, particularly when demand is high and supply is low. Another thing retailers say is in short supply? Good manners.

The majority of customers are lovely, shop owners say, but some customers might not realize how hard they make it for shop owners to do their jobs

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How Entrepreneurs Are Combining Data and Tech to Compete With Large Retailers


6 min read

Opinions expressed by Entrepreneur contributors are their own.


With people spending more time at home over the past year, it’s not surprising that online shopping has increased exponentially. Ecommerce was up an astounding 44% year-over-year in 2020, according to estimates from Digital Commerce 360, while McKinsey reported that 10 years of ecommerce growth occurred in just 90 days in 2020. However, there’s a lot more to this story than simply the surge in online shopping habits.

Though major online marketplaces still dominate, sales for some actually declined in 2020. The beneficiaries of this trend were niche brands and small businesses, which embraced technology and saw online sales surge. This “long-tail” growth is one of the most intriguing aspects of the new COVID-influenced economy and has attracted the attention of major companies in the retail ecosystem.

Walmart, for example, has removed rules

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Spoil Mom this Mother’s Day with Spa Treatments

Want to really spoil mom this Mother’s Day? Beauty Expert Mickey Williams tried out two treatments that keep celebs looking taut and tight and both are available right here in Tampa at SYNERGISTIQ WELLNESS.

Every mom has a secret spot she’d like a bit tighter or toned.

Cutera truSculpt® iD

truSculpt® iD provides a safe, effective, and clinically proven treatment to permanently eliminate fat cells and decrease circumference in stubborn areas around the abdomen and flanks. With truSculpt® iD, patients can get the body definition they want, even in areas that have been resistant to diet and exercise.

truSculpt® iD uses innovative Monopolar RF technology to selectively target fat and therapeutically heat it – until fat cells are eliminated by passing through the body naturally. It is non-invasive and there is no downtime.

Upgrade mom’s facial with a skin clearing, cleaning and rejuvenating treatment that will actually create taut

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