Fashion follows function: what’s next for the phone industry

The Galaxy Z Flip 3 is a totally normal phone with One Weird Trick: it folds. As Dan Seifert explained in our full review, it’s the beginning of a new phase for foldables, one where buying a folding phone is something that could appeal to anybody, not just techies.

Samsung is promoting the phone in the ways Samsung usually does, touting features and spec improvements. But it’s also doing another thing: promoting the phone as something stylish. A full-on music video ad with BTS joins online vertical video ads that are as focused on the clothing and pockets the phone fits in as the phone itself. In essence, it’s the latest in a long time of tech companies trying to make the case that their phones are fashion.

That’s nothing new, but it’s still notable because with the Z Flip 3, it’s so explicit. Sure, there’s a

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30+ of the best early deals you can already shop

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Take advantage of these early Labour Day sales that are on now in Canada. (Getty Images)

Take advantage of these early Labour Day sales that are on now in Canada. (Getty Images)

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Here at the Yahoo Lifestyle offices, we’re not shy about our love for scoping out the biggest and best shopping deals around.

At this time of year, you’ll catch us hunting for all of the top Labour Day sales. Whether you’re on the hunt for fashion, beauty, home goods, or tech, you can bet that we’ve done the digging to find out where you can get the most bang for your buck.

Though the official Labour Day holiday

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Next Generation Luxury Fashion E-Tailer Forward Announces Kendall Jenner As Creative Director | State

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