Pandemic Period Prompts a More Mindful and Experience-Focused 2021 Holiday Shopping Season

SAN FRANCISCO, Sept. 14, 2021 /PRNewswire/ — Sitecore®, the global leader in digital experience management software, today released its Holiday Shopping Trends 2021 report exploring how consumers worldwide intend to recuperate, reflect and experience the holiday this season. More than half (53%) of consumers surveyed plan to make bigger and more mindful holiday purchases this year, fueled in part by the fact that 50% of consumers say they have more savings set aside for the holidays this year compared to last year. Americans are also valuing their mental health following a rough pandemic year, and 43% see self-gifting as a form of therapy.

Sitecore’s Holiday Shopping Trends 2021 report surfaces insights from consumers around how they’re feeling this holiday season, and their thoughts on gift giving, holiday shopping, and spending. The data arms marketers in categories like retail, travel, automotive, and others with the intelligence they need to deliver

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How it’s evolved and what 2021 may bring

Online shopping booming in the years leading up to 2005, when the National Retail Federation (NRF) coined the term “Cyber Monday.”

Amazon was founded in 1994, eBay launched in 1995 and Walmart debuted its website in 2000. Shoppers quickly grew accustomed to adding items to a virtual shopping cart rather than a physical one. And yet, when Black Friday came around every year, e-commerce sellers felt left out of the revenue boost that is guaranteed brick-and-mortar stores.

NBC News

“With the growth of online shopping, online-only players like Amazon were looking for a way to capitalize on Thanksgiving weekend sales,” said Katherine Cullen, the NRF’s senior director of industry and consumer insights. “The Monday after Thanksgiving became dedicated to online sales, differentiating it from Black Friday.”

Since 2005, the first “official” Cyber Monday, the event has evolved and grown into what is historically the biggest day for online shopping

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