SAN FRANCISCO, Sept. 14, 2021 /PRNewswire/ — Sitecore®, the global leader in digital experience management software, today released its Holiday Shopping Trends 2021 report exploring how consumers worldwide intend to recuperate, reflect and experience the holiday this season. More than half (53%) of consumers surveyed plan to make bigger and more mindful holiday purchases this year, fueled in part by the fact that 50% of consumers say they have more savings set aside for the holidays this year compared to last year. Americans are also valuing their mental health following a rough pandemic year, and 43% see self-gifting as a form of therapy.
Sitecore’s Holiday Shopping Trends 2021 report surfaces insights from consumers around how they’re feeling this holiday season, and their thoughts on gift giving, holiday shopping, and spending. The data arms marketers in categories like retail, travel, automotive, and others with the intelligence they need to deliver