November, it turns out, is half over.
It is now less than two weeks until Thanksgiving, and then Black Friday, the busiest shopping day of the year.
The new campaign will partner with local payment app Kuto to offer shoppers prizes and incentives to buy their holiday gifts at around 90 local shops on Nov. 26 and 27.
Sarah Shaoul is the former owner of Retread Threads and Black Wagon. Now, she’s a business consultant in Portland. When the pandemic hit, she created PDXSOS, asking people to buy local gift cards and do their holiday shop locally online to save Portland businesses.
“You can only sustain a distress signal for so long,” Shaoul said over the phone Sunday.
Shaoul decided to build