Freya Morrison Styles The BBold Sneaker For Balmain

Working with the luxury fashion brands like Balmain is no new feat for stylist and creative director Freya Morrison. Since leaving university, the London-based creative has built up an impressive portfolio of decadently styled looks, from shooting magazine covers to styling new collections and assisting on a colorful array of other high-profile projects.

Freya’s unique approach to styling stems from her affinity for art and years of studying the subject in its many forms, allowing her to bring nuanced ideas to the fast-paced fashion industry. As she juxtaposes smart lines with baggy shapes, and bright pops of color with classic styles, her aim is to revive fashion imagery with the unexpected. With the same flair for bringing a modern playfulness to luxury, HYPEBEAST enlists the creative for a special sneaker styling feature with fashion house, Balmain.

To commemorate the launch of Balmain’s Sneaker Hub, a new platform dedicated to the

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Woman’s ethnic fashion retailer W forays into beauty segment with ‘W Beauty’



Woman's ethnic fashion retailer W forays into beauty segment with ‘W Beauty’


© Suhasini Jha
Woman’s ethnic fashion retailer W forays into beauty segment with ‘W Beauty’

Ethnic wear retailer W, a woman’s fashion brand from TCNS Clothing, has forayed into the cosmetics market with ‘W Beauty’.

According to the company, W Beauty has 100+ SKUs that have lip, eye, nail & face products. The face palettes include a combination of bronzer, highlighter, and blush. While, the lip category consists of four range of products, creamy matte lipstick, liquid lipstick, long-wearing lipstick, and lip crayon.

For eye makeup, there are crayons and palettes that come in a pack of four. Both face and eye palettes are customizable at W stores.

In addition, there are a wide range of quick-dry and long-lasting nail enamels.

“W’s foray in the beauty segment is in line with its vision to be a one-stop shop for today’s woman. With the unveiling of ‘W Beauty’, the brand has

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