Here’s what you need to know

Shein, the China-based fast-fashion clothing brand, will open a pop-up store in Arizona for the first time. The market is scheduled for June 18-20at Tempe Marketplace, kicking off a series of pop-ups across the country.

The Tempe pop-up will showcase Shein’s summer 2021 clothing and accessories. It will also include some of the brand’s newest collections: Shein X (its collaboration with emerging designers), MOTF (Shein’s premium collection) and Sheglam (the company’s beauty collection).

Though it’s the brand’s first Arizona pop-up, opening temporary stores is nothing new for the predominantly virtual retailer. 

What to know about the fast-fashion brand

Rivaling Europe-based companies like ZARA and H&M, Shein is a leader in the fast fashion industry. The United States is Shein’s largest market, with the company shipping to more than 200 regions across the world, according to Business Insider.

The company — which reportedly replenishes its site with more

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Digital Fashion: Trends today and beyond

a person standing next to a body of water: The growth of phygital fashion suggest how digital fashion continues to witness an epochal rise.

© Provided by The Financial Express
The growth of phygital fashion suggest how digital fashion continues to witness an epochal rise.

By Aarti Ahuja,

The world of business have lived through one of the toughest and yet most adventurous year in 2020, and we have all stood witness to every bit of it. From business operations evolving overnight, to unprecedented digital transformation covering every sector in matter of weeks, we have seen almost everything.

The apparel industry is no different, and it has been going through its fair share of transformations, as well. While the industry is trying to make a seamless transition from offline retail to online shopping, the focus have been collectively observed to have tilted towards digital fashion, or, to be more precise, Phygital fashion. Much like how it sounds, the term ‘phygital’ is used to refer to the amalgamation of the physical and the digital world,

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A Beautiful Matcha Tea Set With Everything You Need

Welcome to the Well+Good SHOP. Our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) they’re betting you’ll love. Even better? In articles marked with the Well+Good SHOP logo—like this one—you’re able to add to cart without ever leaving Well+Good. Happy shopping! Explore the SHOP

Making matcha isn’t difficult, but it’s a process that should be treated with care. Dating back thousands of years, the powdered Japanese green tea is traditionally served in an elaborate tea ceremony. And to honor those historical roots you can make matcha at home in a mindful way, starting with the correct tools.

“It’s important to have the [right tools] because making matcha is a ritual that’s really grounding,” says Candice Kumai, a classically trained chef and the author of Kintsugi Wellness ($23). “When I make it in the morning and go

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Netflix shop opens with clothing, toys, and “blood spattered” jewelry

Netflix opened their first online shop this week, powered by Shopify. They’ve teamed up with a few radical designers to release their first bits of clothing, all with inspiration from some of Netflix’s own IP. Shows like Yasuke and Eden lead the way, with collaboration and production power from the streetwear brand Hypland as well as clothing and product maker EDEN.

Below you’ll see a video showing Hypland creator Jordan Bentley describing his love for anime, creating clothing, and creating a massively successful streetwear brand. He describes how this collaboration came about, and shows what the shop will deliver in its first release wave.

The first set of items to hit the Netflix shop from Hypland were designed by designer Kristopher Kites. You’ll find a Yasuke Marine Link Necklace, a Yasuke Cuban Link Necklace, and a Yasuke Yori (Armor) collectable in the mix. The armor is one of several items

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