Shein, the China-based fast-fashion clothing brand, will open a pop-up store in Arizona for the first time. The market is scheduled for June 18-20at Tempe Marketplace, kicking off a series of pop-ups across the country.
The Tempe pop-up will showcase Shein’s summer 2021 clothing and accessories. It will also include some of the brand’s newest collections: Shein X (its collaboration with emerging designers), MOTF (Shein’s premium collection) and Sheglam (the company’s beauty collection).
Though it’s the brand’s first Arizona pop-up, opening temporary stores is nothing new for the predominantly virtual retailer.
What to know about the fast-fashion brand
Rivaling Europe-based companies like ZARA and H&M, Shein is a leader in the fast fashion industry. The United States is Shein’s largest market, with the company shipping to more than 200 regions across the world, according to Business Insider.
The company — which reportedly replenishes its site with more