Latinx Heritage Month kicked off September 15. While it’s important to always support Latinx-owned brands, it’s especially crucial to champion them during a month that celebrates their many achievements, influences, and cultural contributions. Latinx-owned beauty and fashion brands in particular — and there are a lot of good ones out in the world — could especially use support during this time, as they aren’t often represented equally and can sometimes be overlooked in the beauty and fashion industries, respectively.
That said, a number of Latinx entrepreneurs and celebrities have launched their own beauty lines (or have collaborated with existing brands for capsule collections) and have helped put Latinx beauty on the map. On the fashion front, designers like Farm Rio, Johanna Ortiz, and Maria Cornejo are shaking up the industry with their fresh perspectives and approaches to apparel design.
Still, there’s an exciting plethora of new, up-and-coming beauty and fashion brands that should be on your radar, if they aren’t already. From a skin care line that helps improve biodiversity in Costa Rica to a CBD-infused brand that aims to cure painful feet to a Brooklyn-based apothecary that sells the dreamiest gifts, see 21 Latinx-owned beauty and fashion companies to explore, support, and keep your eye on — even beyond Latinx Heritage Month.