The ‘dark patterns’ fuelling the nation’s fast fashion online shopping addiction

What isn’t in question is that dark patterns take advantage of a time-poor consumer that has an increasingly limited attention span. “When you’re tired and fatigued, they tickle you and often you’re none the wiser,” Brignull explains. 

The vast scale on which dark patterns are used was revealed in a 2019 study from Princeton University which analysed 53,000 product pages from 11,000 shopping websites. One hundred and eighty-three websites were found to use them deceptively. “At best, dark patterns annoy and frustrate users,” it read. “At worst, they can mislead and deceive users, e.g., by causing financial loss, tricking users into giving up vast amounts of personal data, or inducing compulsive and addictive behaviour.” The study also called for “regulators to study, mitigate, and minimise the use of these patterns.”

In the UK, Missguided, Boohoo and PrettyLittleThing were also found to be heavy users of dark patterns, according to the

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Fashion Designers Strive to Upgrade Gender-Neutral Clothing

Gender-neutral clothing is no longer an obscure corner of the fashion world, but as interest in such designs grows, some of the lines have been criticized as overly baggy and lacking imagination.

In some designers’ quest to fit every adult body, they have sometimes wound up pleasing no one.

Now, smaller companies are trying to reconfigure everything from cuts to closures in a bid to offer gender-neutral fashion with silhouettes and style. Their secret weapons? Zippers, stretch fabrics and redrawn size charts.

“When people do gender-neutral, they tend to do really blousy-like loose, oversized things, and I don’t know that everyone wants to dress like that,” said

Rob Smith,

chief executive and founder of the Phluid Project, which sells gender-free pieces online and in department stores including

Nordstrom Inc.

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Prabhudas Lilladher IPO report on FSN E-Commerce Ventures

We recommend Subscribe Rating to IPO of FSN E-Commerce Ventures which operates Nykaa, India’s largest Omni channel play across Beauty and Fashion segments. Nykaa has revolutionized the art of online retailing of BPC products in India. Nykaa has been able to create strong consumer following and 70% repeat purchase led by 1) Inventory led BPC Model which ensures authenticity and guarantee of quality 2) wide product range offered by Nykaa as against low fill rates, stock outs and limited assortment in physical stores 3) 2mn SKU’s, 3826 brands and availability in 24817 pin codes 4) consumer education through 1363 influencers, ~39500 Facebook posts (12.6mn followers) and 1.1mn You tube subscribers 5) Ability to bring global brands like Estee lauder, Huda Beauty, Charlotte Tilbury etc. to Indian consumers 6) private labels like Nykaa

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Next Year’s Hottest Trends Are Coming Straight From Seoul

Not to be that cliché editor, but I can’t lie and say I don’t derive a sincere amount of joy from keeping up with the moment. From finding rising influencers and emerging fashion brands to streaming the trendiest musicians to binge-watching the most viral shows of the moment, I am a culture fiend. And as such, I know the hold that fashion week has on the world. It can determine the biggest trends, predict what Zendaya will most likely be wearing to her next red carpet appearance, and show us which cities lead the cultural conversations. And while the S/S 22 shows in New York, London, Milan, and Paris were noteworthy, one city, in particular, is worth paying attention to: Seoul.

Seoul is the most underrated city in terms of influencing both fashion trends and cultural conversations. After all, some of the most viral entertainment (think Squid

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