Black history and its culture have always had a profound effect on the fashion and beauty industries — particularly in the United States.
Many companies have navigated new ways of serving their customers due to social distancing mandates brought on by the coronavirus pandemic. For Black business owners, the stress of day-to-day life — not to mention everything that comes with keeping a business afloat — is compounded by the continued fight against police brutality, racial injustice and systemic issues that have plagued American history for centuries.
There are actionable ways to amplify Black voices and carry on the fight against racism, especially as we grow more in our awareness for Black history. In addition to educating ourselves, encouraging conversations with family, friends and colleagues and donating to organizations fighting against racial injustice, one way to support the Black community is by shopping from Black-owned businesses.
Below, we’ve listed the Black businesses in the fashion and beauty spheres that we love.
Scroll through to learn more about these amazing brands. Shop from them now, if you can, and always going forward. And check back as we add more.
A handcrafted, plant-based beauty line founded by Emilia Ramos, Agrestal Beauty offers all-natural skincare and body products.
This soothing mask will keep any inflammation at by while also working to prevent future acne flare ups.
$15 AT AGRESTAL BEAUTY
The beauty brand is all about making skincare effortless for Black women with oily and combination skin types. Co-founded by Nicolette Graves and She’Neil Johnson, Base Butter provides simple, easy-to-use formulas that work.
Base Butter’s best-selling product is a lightweight moisturizer that’ll give your skin unparalleled hydration, thanks to its aloe vera gel.
$21 AT BASE BUTTER
Owned and founded by Jayla Roxx, BatMe! Cosmetics creates bold, beautiful makeup that is “a global celebration of queer individuality and the culture since its launch in 2017,” stated on the brand’s website. Roxx is a television personality and producer who has been featured on Forbes as the first trans woman of color to launch a beauty brand in the U.S.
The Box O’Donuts eyeshadow palette features 30 bold and neutral shades to use for every type of makeup look.
$35 AT BATME! COSMETICS
Trichologist, master braider and celebrity hairstylist Dr. Kari Williams creates hair products with formulas backed by science, specifically made to care for natural hair.
Beauty by Dr. K
Give your curls some extra TLC with this hydrating spray, which you can use all over up to three times a day.
$25 AT BEAUTY BY DR. K
Founder Cashmere Nicole’s baked goods-inspired cosmetics line boasts cruelty-free makeup for lips, eyes and face with an inclusive range of shades.
Find your perfect match with Beauty Bakerie’s vegan and gluten-free setting powder, which will leave a seamless matte finish.
$24 AT BEAUTY BAKERIE
Founder Shontay Lundy created Black Girl Sunscreen to provide sun protection for women of color. The moisturizing SPF 30 sunscreen lotion dries on clear, leaving no visible or greasy residue. It’s also free of oxybenzone and parabens and available in a version for kids.
Black Girl Sunscreen
This daily sunscreen is hydrating enough to double as your everyday moisturizer.
$19 AT BLACK GIRL SUNSCREEN
Inspired by botánica stores, the Afro-Latinx-owned haircare line from founder Ada Rojas offers styling products for all curl types using herbs as ingredients such as sage and bay leaf.
If you have medium to thick hair, add this into your locks to keep your curls defined and hydrated.
$12 AT BOTANIKA BEAUTY
A haircare line of shampoo alternative and co-wash products made with clean formulas for kinky, curly or coily hair by founder and CEO Maeva Heim.
Bread Beauty Supply
A milky cleanser specifically created for women with type 3a to 4c curls.
$20 AT BREAD BEAUTY SUPPLY
Founded by Aurora James, Brother Vellies is inspired by traditional African design practices and their stylish accessories are handcrafted by artisans all over the world.
Brother Vellies is owned by none other than Aurora James — who has been integral to promoting black-owned businesses in every category.
$435 AT BROTHER VELLIES
Founder Nancy Twine creates performance-driven haircare products using clean ingredients, inspired by her grandmother’s homemade beauty recipes.
Ready to repair your dry ends? Get this complete set from Briogeo, which has been a must-have haircare brand for beauty lovers everywhere.
$117 AT BRIOGEO
Twin sisters, designers and DJ duo Corianna and Brianna Dotson’s eyewear styles have been sported by music’s biggest stars like Alicia Keys and Nicki Minaj. The brand offers both sunglasses and opticals.
Coco and Breezy Eyewear
Yes, you need another pair of sunglasses to add to your collection — and this cool, vintage-inspired option is the perfect option.
$285 AT COCO AND BREEZY EYEWEAR
Adria Marshall’s Ecoslay homemade hair products are created in her kitchen, using natural, eco-friendly ingredients for cleansers, conditioners, stylers and treatment oils for curly hair.
This jojoba oil-based serum can be used for both your hair and your body, giving you ultimate hydration from head to toe.
$15 AT ECOSLAY (REGULARLY $18)
This U.K.-based luxury skincare line, started by Ozohu Adoh, is a collection of handcrafted skincare products made to nourish and protect the skin of women of color. Epara Skincare products are made with natural African ingredients.
At $252, this beauty product is most definitely an investment. However, it’ll be you’ll find that it evens out hyperpigmentation, boosts hydration, and smooths the overall look of your skin. In other words, it’s worth it.
$252 AT EPARA SKINCARE
Owned by publicist and TV producer Danika Berry, Glam Body offers all-natural coffee body scrubs filled with vitamins, minerals and antioxidants that alleviate dry, patchy skin and hyperpigmentation for a soft, smooth, glowing result.
Buff away any dry skin with this body scrub, which includes coffee, coconut oil, almond oil, coconut flakes, and more. You’ll be left with smooth, sweet-smelling skin.
$18 AT GLAM BODY
Indie wellness brand born in Brooklyn, Golde, co-founded by Trinity Mouzon Wofford, is all about superfood-infused health and beauty products that are natural and fun to use. Offerings include turmeric latte blends and papaya face mask.
This all-natural face mask will be one of your favorite products. With 100% pure, edible superfood ingredients and natural exfoliating enzymes, you’ll feel completely refreshed after using it.
$34 AT GOLDE
Travel and lifestyle expert Teri Johnson’s home brand offers luxurious, handcrafted scented candles inspired by the Harlem Renaissance, spanning from fresh, fruity scents to bold, woody fragrances.
Harlem Candle Company
This candle pays homage to the Harlem jazz scene of the 1920s. With top notes featuring bergamot, cinnamon, and clary sage, you’ll love burning this in your home.
$45 AT HARLEM CANDLE COMPANY
Designed by mother and daughter duo Rebecca Henry and Akua Shabaka, House of Aama’s timeless clothing and accessories convey the Black experience with storytelling and nostalgic and historical references.
House of Aama
Embrace the history of the South’s roots with this T-shirt, which features a sophisticated drawing of a Southern Black woman.
$55 AT HOUSE OF AAMA
Hollywood hairstylist Kim Kimble’s brand offers haircare, hair repair products, accessories and styling tools great for curly hair textures.
Beat the heat of hot tools with this gel, which polishes your strands with a gloss and keeps the frizz at bay.
$22 AT KIM KIMBLE
KNC Beauty by Kristen Noel Crawley is where you can shop chic, star-shaped, retinol-infused eye masks and collagen-infused lip masks, both made with natural ingredients.
This Instagram-friendly beauty mask will leave your lips feeling plump and hydrated at a moment’s notice.
$25 AT KNC BEAUTY
Haitian-American designer Kerby Jean-Raymond’s mens and womenswear collection and runway shows are dedicated to thought-provoking storytelling and activism.
Brighten up your wardrobe with this eye-catching yellow bomber jacket from the CFDA Award-winning designer, Pyer Moss.
$575 AT PYER MOSS
Matthew Harris’ fine jewelry designs are the epitome of modern elegance. Each piece from the line of earrings, necklaces, rings, bracelets and anklets is made from 14 karat gold with use of diamonds and precious gemstones.
Wear this minimalist diamond necklace on its own or layered with other styles at different lengths.
$450 AT MATEO
Founder Diishan Imira, who grew up in a family of hairstylists, launched Mayvenn to provide high-quality hair extensions available in a wide variety of textures and colors. When you buy hair from Mayvenn, the brand will match you with a stylist in your area to help you get it installed for free.
Dreaming of loose, beachy waves? This is the wig for you.
$136 AT MAYVENN
Co-founders Amanda E. Johnson and KJ Miller began Mented Cosmetics when they couldn’t find the perfect nude lip shade for their skin tone. Mented has expanded from their original nude lipsticks to all makeup categories that offer shades for women with dark skin tones.
Who wouldn’t want a classic palette of neutral eyeshadows?
$28 AT MENTED
London-based Nubian Skin was founded by Ade Hassan, member of the Order of the British Empire (MBE), to provide a solution to the lack of nude undergarments available in the market for women of color. The brand offers lingerie, hosiery and swimwear.
$59 AT NUBIAN SKIN
Founded by Monti Landers, Riot Swim is where you can find sexy, minimalist-style bikinis and one-pieces.
This sleek one-piece will feel like a glove on your body.
$96 AT RIOT SWIM
This L.A. vintage online store is owned by Natasha Zoë Garrett, who handpicks treasured, one-of-a-kind clothing, accessories and home goods.
Want something to look forward to wearing in the spring? This pretty top is it.
$190 AT ROAM VINTAGE
This clothing and home decor line from mother-daughter duo Teta and Maya Gorgoni celebrates the artistry, culture and traditions of Africa.
Royal Jelly Harlem
If you want to wear this chic piece now, style it over a thin or sheer turtleneck top and your favorite jeans.
$195 AT ROYAL JELLY HARLEM
Monet designs color-inclusive nude heels — the Sable sandal style and Jone pump style, available in six shades from fair to deep. Stars such as Beyoncé, Gabrielle Union and Keke Palmer have all rocked Monet’s wardrobe-essential shoes.
Salone Monet creates classic shoes for every occasion, and whether you’re looking to match your skin tone or have a dark chocolate option in your collection, these will be great for any formal occasion.
$295 AT SALONE MONET
A boutique located in Brooklyn, Sincerely, Tommy, owned by Kai Avent-deLeon, carries emerging fashion and lifestyle brands. Sincerely, Tommy also has a hostel, cafe, coffee bar and wellness space (coming soon). You can shop the boutique via their online store.
Trust us, you’ll want to wear these every single day.
$420 AT SINCERELY, TOMMY
Founder Keenan Beasley launched haircare brand Sunday II Sunday, inspired by the women in his life who have active, on-the-go lifestyles. The products are formulated with active ingredients to restore loss of moisture caused by sweat, buildup and environmental damage.
Sunday II Sunday
Need to add some new life to your locks? A spritz of this will do just the trick.
$31 AT SUNDAY II SUNDAY
The New York-based unisex fashion line is founded by 2017 CFDA/Vogue Fashion Fund winner Telfar Clemens, who designs apparel, jewelry and the popular Telfar logo shopping bags.
Keep your head warm throughout the rest of winter with this embroidered beanie from the cult-favorite brand behind the Buschwick Birkin, Telfar.
$55 AT TELFAR
An online fashion marketplace, founded by entrepreneur and CEO Shilla Kim-Parker, that curates a selection of unique vintage pieces from boutiques and second-hand stores across the country, featuring many BIPOC and female-owned shops.
Feeling nostalgic about trends of the past? Thrilling is the vintage store you need to know.
$60 AT THRILLING
Founded by Nigerian-born former beauty executive Sharon Chuter, UOMA is home to innovative makeup products created for all. The award-winning Say What?! Foundation is a key product from the line. Available in 51 shades, the foundation comes in six custom formulations tailored to the unique needs of different skin color groups, called Skin Kins.
When you opt for this classic red shade, you’ll get a lipstick infused with mango butter, so you don’t have to deal with dry lips at any point.
$24 AT UOMA BEAUTY
Celebrity hairstylist Vernon François’ line offers haircare products, styling products and accessories for natural hair.
Vernon Francois Haircare
If you’re the type of person with ultra-curly hair, this spray-on and rinse out conditioner will leave you with hair feeling soft and nourished.
$18 AT VERNON FRANCOIS HAIRCARE
From designer and illustrator Jade Gedeon, We Dream In Colour offers colorful, handmade statement jewelry inspired by nature. Celebs such as Jennifer Hudson, Kerry Washington and Zendaya have worn her pieces.
We Dream in Colour
When most of your time is spent on Zoom calls these days, a pair of dazzling earrings is what you need to spice your look up for the occasion.
$225 AT WE DREAM IN COLOUR
Just in case you’re looking for more Black-owned businesses to support and shop from this year, scroll down to see products from Oprah’s Favorite Things of 2020 list — which is entirely made of Black-owned brands and be sure to check out the Black-owned health and wellness businesses to know, too.
This easy, everyday crossbody bag is big enough to hold your cell phone and other essentials. Wear it for the next time you make an errand run.
$39 AT AMAZON
Let’s be honest: A personalized piece of jewelry is never a bad idea — whether it’s a gift for a friend, loved one, or for yourself.
$60 AT AMAZON
$168 AT AMAZON