25/04/2024 8:57 AM

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The Queen Of Beauty

Cadillac Fairview Launches Nationwide Programming to Encourage Consumers to Visit Malls [Feature]

Cadillac Fairview, the owner of some of the premier shopping centres across the country, has launched new nationwide programming, including vibrant fashion pop-ups, live entertainment and culinary experiences, encouraging Canadians to rediscover the feeling of summer that brings communities together. 

“We’re thrilled to engage Canadians with new, meaningful and inspiring experiences that will bring communities together this season as we all look to reconnect with friends, colleagues and hang out with family,” said Andrea Nickel, Senior Director of Experience and Engagement, Cadillac Fairview. “This will be the first summer in two years that many of us will feel a true sense of optimism. We take special pride in being a source of community connection, reinforcing ourselves as the exciting go-to destination for fashion, food, art and entertainment for guests of all ages.

“We’re seeing more and more optimism and visits from customers. As part of our purpose around transforming communities for a vibrant tomorrow, we’re just really excited and happy to bring these inspiring experiences to our customers to really enjoy at our properties.

“Ultimately we’re trying to reinforce Cadillac Fairview as that best place to shop, with incredible retailers and great entertainment. As much as we can connect our communities with these exciting, enjoyable experiences, support our retailer recovery, and really inspire that sort of shop by showcasing some of the trends of the season, showcasing our retailers, and create some amazing and innovative spaces and experiences to drive our communities and our customers back into our centres and give them something to be excited and optimistic about this summer, then we’re really winning. We’re just excited to continue to bring innovative, both physical and digital experiences to our communities and to help our retailers continue to recover this summer.”

CF Fairview (Artist: Franco Egalité)

The initiative’s intent is to create the “Meet you there” destination for summer fun.

Select CF properties will host an interactive Shop the Look digital-physical activation in partnership with stylist Peter Papapetrou, one of the most influential voices in Canadian fashion, to inspire shoppers to find their “look” from the latest fashion trends for both summer and fall available at CF retailers.

At CF Toronto Eaton Centre and CF Sherway Gardens in Toronto, CF Pacific Centre in Vancouver, CF Rideau in Ottawa and CF Promenades St-Bruno in Quebec, people will have an opportunity to interact with the digital display touch-screens in the Shop the Look installation where consumers can curate the perfect look at their fingertips, said Cadillac Fairview.

It said Papapetrou has also created an all-new online CF “lookbook” featuring summer and fall style and trend available online to all Canadians to “Shop the Look” at https://shops.cadillacfairview.com/shop-the-look.

CF will host two summer patios in Ontario and Quebec with The Lot at CF Sherway Gardens, which opened on June 27 and La Terrasse du Marché at CF Marché des Promenades (located at CF Promenades St-Bruno) opening in July. 

CF Masonville (Artist: Hawlii Pichette)

CF said it is also partnering with artists across Canada to create immersive art installations as part of its commitment to transform communities for a vibrant tomorrow. Displayed throughout the summer months, artists will create colourful designs that project joy and wellness, and incorporate mirrors highlighting words of positivity. Each artwork is designed to spark feel-good moments while encouraging the viewer to reflect on the beauty of life.

The participating CF locations and local artists include:

CF is also launching a unique and exciting search for digital content creators to help capture fun content for its Instagram and TikTok channels to showcase the latest fashion at our retailers, exciting events at our properties and so much more. Details will be announced soon.

And later this summer, CF Richmond Centre in Vancouver will offer a specially curated Back-to-School nostalgic pop-up shop, showcasing the hottest, must-have fashion trends for fall and back-to-school with a 90’s flare. Located on the first floor, the one of a kind space will be open from August 8 to September 24.

Nickel said Cadillac Fairview has always wanted to be part of the community where its shopping centres are located. 

“We believe that part of encouraging and being part of that community, in a special place, is bringing people to have entertainment and the best retailers to shop at but encouraging them to come to shop, to eat, to enjoy an experience, so we’re really being part of the community,” she said. “And we really sort of become part of their day to day in terms of where they might go to bring their family or meet up with friends or reconnect with people who they haven’t seen for awhile.

CF Richmond Centre (Artist: Nicole Larsen)

“We’ve all had it so tough across Canada and it’s been a challenging two years but we’re really seeing a lot of optimism as we’re going into the summer and we do believe that people are excited about reconnecting with friends and family, being part of the community again. We are seeing that optimism. We are seeing rebounding traffic levels and people excited to come out and experience, excited to shop again. We’re definitely starting to see that with our centres.”

Cadillac Fairview is owned by the Ontario Teachers’ Pension Plan and manages in excess of $35 billion of assets across the Americas and the United Kingdom, with further expansion planned into Europe and Asia.

The company’s Canadian portfolio comprises 68 properties, including the Toronto-Dominion Centre, CF Toronto Eaton Centre, Tour Deloitte, CF Carrefour Laval, CF Chinook Centre and CF Pacific Centre.