Canadian Retailer 'Groupe Marie-Claire' Launching Lifestyle Brand LIVOM with Multiple Store Locations [Feature Interview/Renderings]

Canadian-renowned retailer Groupe Marie-Claire is launching its latest lifestyle brand name LIVOM, which is an omni-channel browsing practical experience showcasing sturdy and sustainable home furnishings, clothing and decor.

The start is envisioned in August and will consist of a cross-Canada on line shop as well as brick and mortar areas in Quebec at first with expansion plans into Ontario.

“With LIVOM, we want to offer a sensory experience to our consumers: a minute for them to unwind and aspiration. To think about their suitable place, wardrobe, or decor. In a time where buying has turn out to be practically a lot more of a process than an activity, we are wanting to offer you a completely new universe with a timeless lifestyle that lets us to marry style, household furniture and decor,” stated Paule Lafrance, the company’s Director of Resourceful & Advertising and marketing and grandchild of its founders.

“We hope to make the act of searching for property decor less complicated and much more enjoyable in an atmosphere that is aware, significant, and impactful to our buyers. We imagine in supplying selections that are designed of recycled, natural or eco-friendly supplies and becoming as clear as we can be with our offerings.

“We search forward to introducing LIVOM and our gradual-residing lifestyle to Canadians and welcoming them to our principle, on-line marketplace and, very first retail shop, in late 2022. This initially opening marks a incredibly critical minute in our history, of which we hope to unfold in the course of the rest of our beautiful province.”

Primarily based in Montreal, Groupe Marie-Claire is a Quebec loved ones company specializing in the retail sale of women’s all set-to-use and pores and skin treatment.

Groupe Marie-Claire was previously mentioned all born from the popular passion of Réal and Marie Claire Lafrance for outfits. In 1965, Réal Lafrance, a consultant for an oil company and his spouse Marie Claire, a instructor, made a decision to go into business by opening a little women’s outfits retailer in Saint-Hyacinthe.

Nowadays the Group has about 300 stores under the brand names Grenier, Marie Claire, Claire France, San Francisco and Dans un Jardin boutiques during Quebec as well as in Ontario and New Brunswick. It also has a manufacturer that is only on the web geared for non-public corporations and their uniforms.

The company mentioned LIVOM will be a 1-stop shop for all things decor, home furniture, and garments that are eco-conscious, sustainable, minimalist, and timeless. LIVOM’s on the internet marketplace and merchants will make it possible for clients to uncover new solutions and investigate the countless options to develop their residences or wardrobe essentials with eco-aware options, all the when making sure they are encompassing a liable purchasing lifestyle, and a “slow living” mentality, it said.

In addition to their on the web retailer which is expected to launch in mid-August, LIVOM is established to start five brick-and-mortar suppliers across Québec by the conclusion 2022, and aims to develop their brick-and-mortar retail practical experience to Ontario in 2023. Their initially four retail outlets will launch in August and September in Repentigny (August), Saint-Hyacinthe (August), Chicoutimi (September) and Sherbrooke (September).

“Next year we’ll boost to 10. We’re arranging on ultimately opening in Ontario and also hoping to see how logistically it would be probable to also increase to the relaxation of Canada. It’s a completely new notion for us so we’re having a stage at a time. We’re heading to see how the start goes and how this half of the year is heading to go for us with the shop openings and then definitely the enlargement is heading to depend on that. Which is our options for the instant. One phase at a time,” said Lafrance.

“Whatever vogue and equipment is heading to be open up to the entire of Canada and everything that is large household furniture will be much more for Quebec and Ontario.”

Lafrance stated LIVOM’s on the net marketplace and shops will let buyers to uncover new solutions and explore the limitless choices to broaden their properties or wardrobe necessities with eco-aware options. At the forefront of LIVOM’’s values is a dedication to sustainable and eco-conscious practices, transparency, and only applying eco-responsible supplies, explained the firm. Numerous of Livom’s attire options will be designed from recycled plastic bottles and organic fibers, as nicely as developed regionally in Canada. In addition to their clothing, LIVOM’’s home furniture and household decor will also be produced with recycled supplies, such as recycled wooden or hand-woven household furniture. All fibers, supplies, and fabrics will be carefully decided on to guarantee that the brand’s products and solutions are built to past about time and to develop into a staple of their customers’ houses, it mentioned.

“We begun the notion throughout the pandemic. Clearly a whole lot of people have been paying time at household and I consider a lot of individuals realized that consolation is a really vital thing and a pretty essential part of everybody’s life,” reported Lafrance.

“There’s not that quite a few principles that include furnishings, decor and vogue in just one house. And we desired to be 1 of those people persons who would give that.

And we had been also quite motivated by the Nordic mentality in which they have a lot more eco-friendly initiatives and we desired to offer that as perfectly. So have tables built out of recycled wooden or garments produced out of recycled plastic bottles and have natural fibers and elements and also operate with artisans all close to the entire world. Some parts of our garments collections are built domestically in Canada. That is a person of the sections we’re really proud of.

“We tried using and get environmentally friendly initiatives and also to persuade regional manufacturing but we also want to be incredibly transparent about it and that is our mentality. Transparency. Simply because I feel that it is uncomplicated to boost. We want to be clear so men and women can make a aware choice. We needed to give a thing that is timeless, that is ageless, that is comfortable, and that is transparent.”

Lafrance claimed it was a prolonged method to arrive up with the new brand’s identify. It is a mixture of the term stay and the yoga mantra ‘om’ which individuals recite for serenity.

“Also when you listen to LIVOM it seems like dwell at home. And om in just one of the Nordic languages also means property,” explained Lafrance. “Everything made feeling (with the name).”