In October 2020, Kelly Rowland announced her debut design collaboration with JustFab, after years as a an ambassador for their Fabletics line. Rowland’s first collection dropped on March 1, 2021, featuring a diverse collection of clothing and accessories such as tube tops, bodycon dresses, blazers, heeled sandals, sneakers and boots in pastels and neutral tones.
According to WWD, the collection itself was designed at the beginning of quarantine and inspired by the power of Greek goddesses. Rowland told Harper’s Bazaar that with respect to power, she feels “[women] are constantly fighting for that, for ourselves, for each other, for another generation, for the most simple things.” The collection is meant to help build the mentality of power in women and allow them to grow into their best selves.
“Every designer has a muse. When I began designing my collection for JustFab, I was struck by the unique situation