12 Best Foundations for Mature Skin Over 60

You probably know that your skin changes as you age, and that means your makeup routine needs to change along with it. Aging skin comes with new skincare concerns like fine lines and wrinkles, drying, thinning, and discolorations. All of these can change which foundations will work best for you. In this article, we’ve compiled a dozen of the best foundations for mature skin over 60 — from high-end to drugstore, light coverage to full, liquid to powder. No matter what your budget or preferences, we’ve got a foundation for you.

Best Foundations for Mature Skin Over 60 Reviewed

1. Giorgio Armani Luminous Silk Foundation

Girogio Armani Foundation for mature skin over 60Buy on Amazon

This is the top choice for many makeup artists specializing in mature skin, and for good reason. It’s lightweight, meaning it will never settle into fine lines, and its dewy finish has a “soft focus” effect on wrinkles and other imperfections. 

It’s

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CRN Responds to FDA Consumer Update on Bodybuilding Supplements

The Council for Responsible Nutrition (CRN) has issued a statement in response to a consumer update published yesterday by the U.S. Food & Drug Administration (FDA), “Caution: Bodybuilding Products Can Be Risky.”

Andrea Wong, Ph.D., senior vice president, Scientific & Regulatory Affairs, stated,  “Illegal steroids and steroid-like substances have no place in the dietary supplement market. The Council for Responsible Nutrition agrees with FDA’s recommendations for consumers to stop taking products that claim to contain illegal steroids or steroid-like substances. These problematic ingredients may lead to potentially serious health consequences.

“Legitimate sports nutrition supplements—the ones most consumers would encounter in conventional stores or mainstream shopping platforms—are safe, beneficial, and help consumers meet their fitness goals. As with other dietary supplements, these products are meant to complement other smart lifestyle choices, not to replace the hard work and healthy habits that athletes must develop to be well-conditioned.

“CRN continues to call

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Why a Data-First Strategy Is No Longer Optional

As customer personalization becomes more granular, one-size-fits-most assumptions are becoming archaic. Acquisition of customer data is important, but the real value lies properly interpreting and utilizing the data to understand and serve customers. 

Pinpointing the preferences of the digital consumer is proving to be extraordinarily nuanced.  This is particularly true of millennials and Gen Z consumers whose buyer journeys involve touch points across multiple channels, making traditional marketing tactics less impactful.

The wealth of data captured on customers from a wide variety of automated, algorithmic sources, might confound rather than clarify retailers. The tremendous influx of available customer data begs a key question: what to do with it, and how best to use what you have?

The recent shifts in consumer behavior and accelerated digital shopping trends brought on by the COVID-19 pandemic have not made these questions any easier to answer. Additionally, the adoption of emerging retail technologies such

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