A new ‘dirty’ chicken wings and burger restaurant brand, which started as a virtual restaurant concept during lockdown, has opened its first physical restaurant at a shopping centre. Dirty Wild Wings (DWW) has now opened at the Touchwood shopping centre in Solihull.
It was during the first lockdown that Dirty Wild Wings started fulfilling the fantasies of chicken wing enthusiasts as an in-demand virtual brand. Its ideas for gourmet chicken wings, burgers and loaded fries enjoyed considerable success ‘virtually’, meaning the first actual restaurant was the next big step.
Dirty Wild Wings says it takes the traditional chicken wing concept up a notch with six explosive and very distinct flavours. Each flavour (in-house sauce) is named after a creative brand character from ‘The Wild Bunch’.
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They include the Korean Chaos, Caribbean-inspired Jerkin’ Mess and Wild Buffalo. Dirty Wild Wings says it takes pride in using premium quality chicken wings that are coated in their 14 secret herbs and spices and are fried fresh-to-order – before being coated in various flavours.
The first physical venue at Touchwood in Solihull town centre will also be serving up loaded fries, deep-fried chicken tenders and a range of burgers, each packed into handmade brioche buns. Touchwood says it expects the new eatery to serve as the perfect pit stop for hungry diners in-between shopping trips, or as a pick-me-up at the end of a busy day.
Tony Elvin, general manager at Touchwood, said: “We just love the Dirty Wild Wings concept and I’m sure it’s going to be hugely popular with our visitors too! We pride ourselves on offering the best of independent brands and boutiques at Touchwood as we continue to deliver an award-winning destination for retail, leisure, and hospitality.
“Diversity is key to our portfolio of brands. Visitors can liven up their shopping trip with Dirty Wild Wings one day and enjoy pizza and prosecco at the newly opened Café Emporio Artari the next.”
Meals at Dirty Wild Wings start at less than £10.
A spokesman for Touchwood said: “This will be the first chicken-wing inspired eatery at Touchwood Solihull and is bound to liven-up its already vibrant food scene – as the DWW brand is fun, naughty and offers a little culinary indulgence for everyone. As a brand that has already taken the ‘virtual restaurant’ scene by storm, Dirty Wild Wings has big plans to get ‘even more hands dirty’ at Touchwood.”