Learning from Gucci's Wild Success with Millennials and Gen Z | Jing Daily

When it comes to companies that produce luxury fashion products, Gucci would easily be the company that will be called first in most countries of the world. This implies that they have been able to build a reputation for being one of the top fashion companies in the world. This article will discuss how Gucci achieved a great connection with the younger population.

Quality

When we want to buy items, especially when we have enough money to buy them, quality is often our major priority. Gucci has been able to maintain the production of quality products despite the reputation that they have built across the world. Since their items are expensive, it seems easy for the company to generate enough money to maintain quality and still make a considerable profit. Hence, they don’t bother about compromising between quality and profit as most companies that produce budget products often do. If you want to buy Gucci products, you can read LXR & Co reviews as well as Inkkas reviews to know if they are reliable companies you can buy from.

Creativity

Another way Gucci has been able to maintain its customer base among the younger generation is their creativity. They have been able to continue to produce products that are well designed and look beautiful to the eyes. Everybody loves to wear cloth, shoes or other fashion products that other people will complement even if they are paying little for the products. This is more so when they are spending a fortune to purchase the product. Hence, the fact that Gucci has been able to continue to produce beautiful fashion designs for their products, rightfully using colors in such a way that appeals to the youth has made the youths to continue to patronize them.

Luxury

One of the things that everybody wishes for is luxury products. Using luxury products have some sort of effect on the overall appearance of the person using the product. They feel on top of the world, rich, privileged, and confident. These are some of the reasons why they would not mind to spend 5,000 USD on a Gucci shoe when they could easily get a similar shoe from budget brands for 50 USD or even get similar shoes from other decent or popular brands for 500 USD.

Status

Humans generally have that tendency to want to be better than everybody else. Those who do not have such tendencies are very much in the minority and are mostly those who have disciplined their minds not to put their worth on material things. When people are going to an event, people will always wish they are the ones wearing the most expensive, the most beautiful, and the best fashion products to an event. This is something they get from Gucci. When you wear Gucci products to most events, the majority of the people in those places won’t be able to afford it. Hence, the wearers enjoy the status that Gucci products give them.

Celebrity

The Gucci brand is one that knows the importance of using celebrities to promote their products. They know that most people idolize celebrities and want to behave like their favorite celebrities. Hence, they get celebrities to use their products and the result is that most young people also follow suit, leading to increased sales for their products.

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