15/06/2024 7:24 PM

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Kroger launches online shopping covering most of Central Florida

Kroger has been operating a grocery delivery hub out of Groveland since June that can deliver from Tampa to Cocoa and from Jacksonville to Sarasota.

LAKELAND – Chances are that Kroger truck down the street is delivering a neighbor’s online order of groceries. 

The Kroger Co. has opened an e-commerce hub in Groveland to fulfill online orders for groceries within a 90-mile radius, which includes Polk County. The hub can complete orders from Tampa to Cocoa and from Jacksonville to Sarasota for everything from spinach to ice cream, bread and steak.  

This marks the first time Cincinnati-based Kroger has conducted e-commerce in Florida. There are currently no stores in Florida and no plans for a brick-and-mortar store, according to a company spokesperson.  

“We really are focused on the e-commerce model in Florida,” said Andrea Colby, who is Kroger’s e-commerce corporate affairs and communications manager. Regarding any plans for a physical store, she added, “It’s always a consideration. We are always analyzing opportunities.”