Fashion & Shopping
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Sephora launches campaign to recognize Black-owned beauty brands

Kristen S. Sykes

Sephora has unveiled a campaign to “further recognize and celebrate the contributions that Black culture and Black innovators have made to the beauty industry, including the excellent array of products, available for all beauty consumers.”

The Black-owned brands campaign will highlight brands including PATTERN by Tracee Ellis Ross, Briogeo, adwoa beauty, BREAD BEAUTY SUPPLY, Fenty Beauty, Forvr Mood, PAT McGRATH LABS, LYS Beauty, Danessa Myricks Beauty and Fashion Fair.

“Many of the tools, techniques, iconic looks and trends in beauty exist because of the Black community, driven by Black beauty needs and innovation,” said Priya Venkatesh, senior vice president of merchandising, at Sephora.

“However, these contributions have historically been underrecognized or for most, unknown. At Sephora, we want to help move the conversation forward, bringing awareness and education surrounding the impact of Black beauty in our daily lives. This campaign spotlights our Black-owned brands, championing the excellence and efficacy of

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Fashion & Shopping
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13 Buzzy Lip Balms That Will Replace Your Cherry Chapstick

Kristen S. Sykes

Neon-bright eyeshadows in the summer. Moody black nail polishes in the winter. Floral fragrances for spring. We know, groundbreaking. But in 2020 — when we’ve all been stuck inside for so long that the seasons have all sort of blended together — fashion and beauty trends are following suit.

The recent rise in loungewear clothing has led to a rise in loungewear makeup, including comforting lip-care products that you’d typically see in the colder months. But these tinted glosses, cushiony balms, and glossy oils are far more appealing than the half-used tub of Carmex buried in the pocket of your winter coat. From Summer Fridays to KNC Beauty, some of your favorite skin-care brands have taken on the lip-care category with gorgeous results.

Whether you’re looking to keep your mouth moisturized under your face mask or you want shiny, plump lips for your next FaceTime date,

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Fashion Trends
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4 Spring Trends That Are Winning Big

Kristen S. Sykes

Usually, when someone says March Madness in reference to the college basketball championship tournament, my eyes glaze over. I’m not so into sports. Can you tell? But I’m always down for some good old competition, and I’m pretty sure I’m not alone there, so I created Who What Wear’s very own version of a March Madness bracket, in which the best spring fashion trends go head-to-head.

At this point in the season, you’ve had enough time for all the major spring trends to sink in, making their way from the S/S 21 runways to the street style scene to your Instagram feeds and possibly even in your closets already. Since you also happen to read Who What Wear, you’re well aware of what’s cool in fashion right now, and chances are you’ve formed an opinion on everything you’re seeing. So we left it up to you, our readers, to vote

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Mindful Shopping
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FTC offers tips to consumers who shop online

Kristen S. Sykes

Photo
Photo (c) wera Rodsawang – Getty Images

Amazon’s annual Prime Day event has officially started, and many consumers are flocking online to find the best deals on the products they’ve had their eyes on. While the Better Business Bureau has already issued a warning about the threat of scammers, the FTC is publishing its own tips on what consumers should think about when shopping online.

At the top of the agency’s advisory is a plea for consumers to do some comparison shopping before they commit to buying anything online. This will help ensure that you’re getting the best deal and not buying something based on accidental or intentional misinformation. Reading reviews for a product can also help you identify potential problems, but the FTC warns that you’ll often need to do some extra homework to verify any claims being made. 

“Reading other people’s opinions about a product can help

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