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The 78 Best Amazon Black Friday Deals 2020

The highly anticipated Amazon Black Friday deals are here, and true to form, they’re easily some of the best Black Friday deals of 2020. While the e-tailer’s sale officially kicked off last Friday with a slew of impressive deals, Amazon typically reserves the best markdowns for the actual holiday — and this year is no exception.

You can now score major markdowns on top-rated brands like Le Creuset, Apple, Fitbit, Dyson, Alo Yoga, Samsung, Sony, Bose, Adidas, and countless others. And with more deals slated to drop through Cyber Monday, you can likely finish all of your holiday shopping in a single weekend.

Of course, combing through Amazon’s overwhelming archive—like those of other mega retailers Nordstrom and Walmart—is half the battle, so we’re doing the legwork for you. Ahead, shop the best Amazon Black Friday deals, organized by category: tech, smart home, smart kitchen, home office, decor and

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Top holiday gift ideas on Amazon

(CNN) —  

Holiday shopping can be, admittedly, a bit overwhelming. With thousands of options, it can be hard to find gifts that are worthy of your favorite people. But on Amazon, it’s easier to cut through the clutter to discover the most beloved products across home, beauty, fashion and tech, thanks in large part to filters and extremely passionate online reviewers.

So to help you out with your holiday shopping, we found top-rated items on Amazon with a 5-star or nearly 5-star rating, and hundreds — if not thousands — of positive reviews.

To be sure these were indeed highly rated products backed by real consumers, we used third-party tools, including FakeSpot, to filter out any products or sellers with reviews that were deceptive. To read more about how to avoid falling victim to fake reviews when shopping, read our guide here.

Revlon One-Step Hair Dryer & Volumizer

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The Fashion and Beauty Deals to Check Out on Amazon Prime Day 2020

Amazon Prime Day is back with a lengthy list of fashion and beauty brands participating in the sales event.

Amazon’s annual Prime Day event was initially postponed from July due to the ongoing coronavirus pandemic and will now take place for a 48-hour period starting on Oct. 13.

Prime Day is historically Amazon’s biggest selling day of the year, thanks in large part to the growing list of major brands that offer savings of up to 50 percent off.

Here, WWD looks at some of the fashion and beauty brands offering savings on Amazon Prime Day 2020. Read on for more.

Bio Ionic

Bio Ionic is offering 30 percent off on hair tools, including the Powerlight Pro Dryer and the Onepass Straightening Iron.

Bliss

Bliss is offering between 30 to 50 percent off on Amazon Prime Day 2020. Products that will be 50 percent off include the Ex-Glow-Sion Eye

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