Source: Screenshot / The Beauty of Blackness
Fashion Fair Cosmetics has made a comeback after years of struggling of to rise back to prominence and now the journey is being chronicled in a new documentary. The Beauty of Blackness, which was directed by Tiffany Johnson and Kiana Moore, tells the story of the Black-owned brand, founded by Eunice Johnson in 1973, that was catered to Black women at a time when other brands ignored them.
“The film examines Fashion Fair’s rapid rise to icon status and how the brand surpassed cultural obstacles to overcome beauty standards that previously excluded people of color,” read the press release. “Despite revolutionizing the beauty industry and becoming a household name for every Black and Brown woman in the 1970’s, the brand faced a rocky media landscape and encountered challenges due to emerging competitors.”
Johnson founded Fashion Fair