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The Latinx Beauty Shopper Outspends Peers by Nearly 30 Percent

It’s no secret the Latinx consumer is vital for the beauty business.

At more than 60 million people, 18 percent of the total U.S. population identified as Hispanic or Latinx in 2019, according to the U.S. Census Bureau. And it’s a growing group — by 2060, individuals with origins in Spain and Latin America are expected to make up more than 27 percent of the population, according to the Census Bureau. Latinx buying power is projected to increase from $1.5 trillion in 2019 to $2.3 trillion by 2024, according to Nielsen.

It’s also a group that outspends its peers when it comes to buying beauty by about 30 percent, according to Nielsen.

WHAT THE LATINX CONSUMER IS BUYING

Latinx shoppers make up roughly 14.1 percent of select beauty consumers, meaning those who buy brands that are available at drugstores or big-box chains, but account for 18.5 percent of select beauty

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Italian Beauty Executives Assess Pandemic Impact in Physical Summit

MILAN — For the first time since COVID-19 broke out globally, Italian beauty executives gathered for a physical summit on Thursday to assess the impact of the pandemic on consumer shopping behavior and company performance, as well as to outline trends.

According to Cosmetica Italia’s president Renato Ancorotti, Italian beauty sales are expected to decrease 11.6 percent in 2020, compared to the previous year when they stood at almost 12 billion euros. In particular, total sales generated in Italy will be down 9.3 percent, while exports will decrease 15 percent.

“It’s been a difficult year and just the fact to see you in person today makes me happy. But we have to be honest, this year will leave us with consequences and it will take longer than we think for us to return to the same performances we registered in 2019,” said Ancorotti, who opened the fourth edition

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The Only Dry Skin Remedies Good Enough for Beauty Editors’ Vanities

We’ve tried our fair share of lotions and creams that have given us high hopes and promises only to be left dull and discouraged—especially regarding the state of our skin. Annoying. Finding an exceptional remedy for pesky dry skin shouldn’t be difficult. After all, enter any drugstore or beauty retailer and you’ll eagerly be met with—quite seriously—hundreds of tempting options. But which ones actually work?

As beauty editors who have practically blockaded ourselves at our desks with piles upon piles of beauty product here at WWW HQ, we’re not surprised that many of our fellow editors and colleagues pay visits whenever they’re in need of some kind of beauty-related antidote. And while we regularly lend taps of eye cream, glitter, and even CBD-spiked honey for the occasional sore throat (yes, really), nothing has higher demand than skin-quenching lotions, oils, and creams. (Fashion and scaly crocodile skin

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What Backstage Beauty Will Look Like at Fashion Week This Year and in the Future

Erin Parsons, Maybelline New York’s global makeup artist, has been hard at work designing makeup for the upcoming Fashion Week season. The season is looking a little bit different, however. The makeup for one show she’s working on will be done in computer-generated imagery (CGI) rather than pigments, creams, and powders. Parsons is creating looks that go far beyond what special-effects makeup could ever be for GCDS’, an Italian streetwear brand, which will have its virtual fashion take place in time with Milan Fashion Week. “It will be epic,” she says.

Digital makeup is no doubt cutting-edge, but with the COVID-19 crisis, many beauty industry professionals have been forced to get creative backstage at fashion shows. Fall is normally the peak season when top makeup artists, including Parsons, plus hairstylists, and nail artists are in the midst of preparing their concepts to accompany the extravagant creations for New

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