7 New Brands Fashion Girls Are Pushing to the Brink of Fame

The fashion industry is constantly evolving. Between the seasonal trend cycles, rotating creative directors, and emerging new brands, there is always a lot to keep up with. Unless you’re hyper-passionate about the fashion industry, all of the above would feel impossible to keep tabs on. But lucky for you, it’s our job. Now when I say “our” I mean me and the handful of incredible fashion girls you’re about to hear from. Supporting up-and-coming designers, in particular, is something we love doing here at Who What Wear, which is why I reached out to the editors, influencers, and directors below to find out which new fashion brands are catching their eyes.

Below, you will hear some of the most talented women (most of whom I have the pleasure of calling my friends) spill the tea on the emerging brands they are loving right now. I encourage you to click into

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12-year-old model and CEO Celai West is here to change fashion’s perception of Black girls

Celai West is a model, actress, activist, author and CEO. At just 10, she was the youngest professional runway model to walk in New York Fashion Week (NYFW). Since, she’s co-authored two books, launched her own T-shirt line The Chatty Chick and somehow still manages to find the time to elevate Black voices in fashion. 

Sacramento native and the youngest of six, Celai took an interest in modeling when she was three years old. A photographer at an ice skating ring wanted to shoot her and the rest is history. Now 12 years old, Celai is entirely self-taught and is known for her strong runway walk.

“My second time walking in NYFW, I was 8 and it was at Madison Square Garden,” Celai recounted to Authority Magazine. “I walked out, and the crowd went crazy, and mom was like, ‘OMG! Who is this kid and who

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