How Fashion and Beauty Brands Are Giving Back for Breast Cancer Awareness Month 2021

Fashion and beauty brands are focusing on their philanthropic efforts for Breast Cancer Awareness Month 2021, which started on Friday.

Brands like Amika, David Yurman, Jimmy Choo, Kendra Scott, Victoria’s Secret and more are releasing apparel and accessories collections to raise awareness and funds, teaming with organizations like the Breast Cancer Research Fund, Bright Pink, Look Good Feel Better and more.

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Several brands are continuing their long-term commitments to the cause. The Estée Lauder Cos., for one, is in its 29th year of its Breast Cancer Campaign and is releasing its collection of pink motif products across its diverse brand portfolio to benefit cancer research. Ralph Lauren is also in the 21st year of its Pink Pony initiative and is releasing a capsule collection that will benefit its Pink Pony Fund.

Here, WWD rounds up 21 fashion and beauty brands that are launching initiatives and releasing

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