21 Latinx-Owned Beauty & Fashion Brands To Have On Your Radar

Latinx Heritage Month kicked off September 15. While it’s important to always support Latinx-owned brands, it’s especially crucial to champion them during a month that celebrates their many achievements, influences, and cultural contributions. Latinx-owned beauty and fashion brands in particular — and there are a lot of good ones out in the world — could especially use support during this time, as they aren’t often represented equally and can sometimes be overlooked in the beauty and fashion industries, respectively.

That said, a number of Latinx entrepreneurs and celebrities have launched their own beauty lines (or have collaborated with existing brands for capsule collections) and have helped put Latinx beauty on the map. On the fashion front, designers like Farm Rio, Johanna Ortiz, and Maria Cornejo are shaking up the industry with their fresh perspectives and approaches to apparel design.

Still, there’s an exciting plethora of new, up-and-coming beauty and fashion

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