Afterpay Launches Sustainability Initiatives

Ahead of Earth Day, Afterpay, the buy now, pay later payment solution provider, has announced two new sustainability-focused initiatives, engaging its consumers to get involved.

In its first initiative, launching on April 5, Afterpay is offering a “top-up” program that allows shoppers to add a $1 donation at checkout to benefit Magpies & Peacock, a nonprofit design house that aims to disrupt the cycle of waste in the fashion industry, and Surfrider, a nonprofit environmental organization that focuses on protecting the world’s oceans. Throughout the campaign, the company promises to match every donation.

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“As a generation-defining brand, Afterpay is aware that the majority of Gen Z and Millennials are conscious shoppers and look for ways to give back to their community,” said Melissa Davis, Afterpay’s head of North America. “Because Gen Z and Millennials care about how brands are impacting the environment, we are excited

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Wendy Yu Launches Luxury Beauty Brand Yumee

SHANGHAI — The fashion world knows Wendy Yu well as an investor and as founder of the Yu Prize, but creative director of a beauty venture is a completely new hat for Yu. The young businesswoman has unveiled a luxury and cruelty-free line of color cosmetics, Yumee, that sees its official launch Thursday.

The initial collection comprises eight products and will be available on Red this week, followed by WeChat and Tmall in later months. Housed in light blue packaging with a peony logo, Yumee lipsticks retail for 328 renminbi, a highlighter trio for 398 renminbi, and eye shadow palette for 488 renminbi. The lipsticks, in particular, come in a special leather tassel that can be attached to a key chain or purse.

Yumee by Wendy Yu
Yumee by Wendy Yu
Yumee by Wendy Yu
Yumee by Wendy Yu

While she did examine investment opportunities within beauty, she told WWD, “I always knew I’m going to do

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Kim Kardashian West’s Skims Launches in the Middle East

Skims has taken up a new residence once again this time in the Middle East.

The shapewear and innerwear brand started by Kim Kardashian West is now available at Ounass.com, the luxury platform selling men’s and women’s apparel, accessories, footwear, beauty and home goods in Bahrain, Kuwait, Oman, Qatar, Saudi and the United Arab Emirates.

“The people in the Middle East are very fashion savvy and they are trendsetters,” Eda Kuloglu, chief merchandising officer at Ounass, told WWD. “And we always felt that this market needed a shapewear option for our women for solutions to enhance their silhouettes. [In the past], the only options were very limited in our market. We always wanted to offer our woman the best, the most elevated, luxury option from the most desired and top brands in the world. Skims is the perfect answer because the brand is for everybody,

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Avon launches competition to support inclusivity in the beauty industry

A new competition for budding beauty entrepreneurs launches tomorrow in the hope of bringing more inclusivity to the beauty industry. Spearheaded by beauty giant Avon, the Beauty in Colour Start Up competition will be open to women of colour across the UK who are being encouraged to put forward product ideas, formulas, or beauty business proposals.

Participants will be competing for a £20,000 grant, mentoring and the chance to develop and distribute their product exclusively with Avon, while two runners-up will be enrolled onto a bespoke mentorship programme to support product and business development.  

In collaboration with guest judges, journalist and business owner Ateh Jewel, beauty expert Nilam Holmes and CEO of the British Beauty Council Millie Kendall MBE, Avon’s new initiative seeks to diversify the sector and confront the existing barriers faced by women of colour in two folds; through the creation of accessible products and opening up career

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