Kim Kardashian West’s Skims Launches in the Middle East

Skims has taken up a new residence once again this time in the Middle East.

The shapewear and innerwear brand started by Kim Kardashian West is now available at, the luxury platform selling men’s and women’s apparel, accessories, footwear, beauty and home goods in Bahrain, Kuwait, Oman, Qatar, Saudi and the United Arab Emirates.

“The people in the Middle East are very fashion savvy and they are trendsetters,” Eda Kuloglu, chief merchandising officer at Ounass, told WWD. “And we always felt that this market needed a shapewear option for our women for solutions to enhance their silhouettes. [In the past], the only options were very limited in our market. We always wanted to offer our woman the best, the most elevated, luxury option from the most desired and top brands in the world. Skims is the perfect answer because the brand is for everybody,

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Avon launches competition to support inclusivity in the beauty industry

A new competition for budding beauty entrepreneurs launches tomorrow in the hope of bringing more inclusivity to the beauty industry. Spearheaded by beauty giant Avon, the Beauty in Colour Start Up competition will be open to women of colour across the UK who are being encouraged to put forward product ideas, formulas, or beauty business proposals.

Participants will be competing for a £20,000 grant, mentoring and the chance to develop and distribute their product exclusively with Avon, while two runners-up will be enrolled onto a bespoke mentorship programme to support product and business development.  

In collaboration with guest judges, journalist and business owner Ateh Jewel, beauty expert Nilam Holmes and CEO of the British Beauty Council Millie Kendall MBE, Avon’s new initiative seeks to diversify the sector and confront the existing barriers faced by women of colour in two folds; through the creation of accessible products and opening up career

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Desi Perkins Launches New Fashion Brand DEZI — See Her First Sunglass Collection!

Desi Perkins is leveling up in 2020! The 33-year-old beauty vlogger’s self-funded fashion and lifestyle brand, DEZI, officially launches this week, with a chic sunglass collection dropping Friday.

The affordable collection features plenty of selections to choose from — six styles and 26 colorways, and names like “On Read,” “Fall Back” and “Top Shelf” — with prices ranging from $65 to $85. All will be available for purchase exclusively on the brand’s website, here.

“I’m so excited for people to get their hands on the product we’ve created,” Perkins said in a statement. “As much as they may not realize, this creation process has been completely collaborative with my subscribers. Seeing every DM, every YouTube comment, what they loved and what they didn’t. Each design was thought of with YOU in mind.”

“I don’t want to tell anyone who the DEZI customer is; I want to see how the

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