The shapewear and innerwear brand started by Kim Kardashian West is now available at Ounass.com, the luxury platform selling men’s and women’s apparel, accessories, footwear, beauty and home goods in Bahrain, Kuwait, Oman, Qatar, Saudi and the United Arab Emirates.
“The people in the Middle East are very fashion savvy and they are trendsetters,” Eda Kuloglu, chief merchandising officer at Ounass, told WWD. “And we always felt that this market needed a shapewear option for our women for solutions to enhance their silhouettes. [In the past], the only options were very limited in our market. We always wanted to offer our woman the best, the most elevated, luxury option from the most desired and top brands in the world. Skims is the perfect answer because the brand is for everybody,