In its first initiative, launching on April 5, Afterpay is offering a “top-up” program that allows shoppers to add a $1 donation at checkout to benefit Magpies & Peacock, a nonprofit design house that aims to disrupt the cycle of waste in the fashion industry, and Surfrider, a nonprofit environmental organization that focuses on protecting the world’s oceans. Throughout the campaign, the company promises to match every donation.
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“As a generation-defining brand, Afterpay is aware that the majority of Gen Z and Millennials are conscious shoppers and look for ways to give back to their community,” said Melissa Davis, Afterpay’s head of North America. “Because Gen Z and Millennials care about how brands are impacting the environment, we are excited