Baby Phat follows Rihanna and Kylie Jenner with a new skincare/makeup line
Kimora Lee Simmons started her career as a model before she became a wife, mother of four, reality TV star, and fashion designer. Now, she and daughters Ming Simmons and Aoki Simmons, who she shares with hip-hop mogul Russell Simmons, have developed their own beauty line under the Baby Phat brand.
An outgrowth of Russell’s Phat Farm clothing line, Baby Phat first launched in 1999. At that time, the line was full of hood-chic and sexy clothing that gave the streetwear trends a feminine appeal. After several dormant years once she sold it, Kimora repurchased it and brought the brand back last year.