How Fashion and Beauty Brands Are Giving Back for Breast Cancer Awareness Month 2021

Fashion and beauty brands are focusing on their philanthropic efforts for Breast Cancer Awareness Month 2021, which started on Friday.

Brands like Amika, David Yurman, Jimmy Choo, Kendra Scott, Victoria’s Secret and more are releasing apparel and accessories collections to raise awareness and funds, teaming with organizations like the Breast Cancer Research Fund, Bright Pink, Look Good Feel Better and more.

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Several brands are continuing their long-term commitments to the cause. The Estée Lauder Cos., for one, is in its 29th year of its Breast Cancer Campaign and is releasing its collection of pink motif products across its diverse brand portfolio to benefit cancer research. Ralph Lauren is also in the 21st year of its Pink Pony initiative and is releasing a capsule collection that will benefit its Pink Pony Fund.

Here, WWD rounds up 21 fashion and beauty brands that are launching initiatives and releasing

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These Fashion Month Trends Are The Perfect Mix Of Comfort & High Fashion

Though almost nothing about Fashion Month looks like it did pre-COVID, one thing has remained constant about the biannual event: the arrival of new fashion trends. There are almost no in-person shows, and many presentations were taped long before official calendars commenced, and yet, just as they did a year ago — before the pandemic firmly took hold — this season’s collections were full of pieces for us to covet and copy come fall ‘21.

According to some designers, autumn’s fashion landscape will remain steadfast in its pursuit of comfort, with brands like Staud, Sandy Liang, and Bevza debuting cloud-like pieces that look to be the sartorial equivalent of a hug. On the other end of the spectrum, designers are looking ahead, to a time when we have a reason to dress up again. Glamorous looks, ranging from bedazzled accoutrements to ‘80s-esque mini dresses and sequin gowns, which appeared

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Amid a Fashion Month Like No Other, Scenes of a Not-So-Distant Past

Usually, by this time, fashion editors would have descended upon and then bustled all around New York, and then London, Milan and now Paris, for the test of endurance known as fashion month. Not this season. During the past few months, designers have been quick to adapt to the constraints of the pandemic, hosting virtual presentations and navigating the logistical challenges of socially distanced events with characteristic imagination. And indeed, there are numerous persuasive silver linings to the advent of the online show — fewer flights, lower costs and a somewhat democratic bent among them — though something else is lost. As the designer Ulla Johnson recently told T, a live fashion show — that extravagant, expensive, but undeniably exciting spectacle — generates a “crazy, buzzy energy” that a digital image or video can hardly match. And yet the videos here do two things: They remind us of a

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