Patrick Starrr wants to bring “all-encompassing diversity” to the beauty industry.
Since Jan. 1, the Filipino beauty influencer has been asking his 4.6 million Instagram followers and 4.4 million YouTube subscribers to film themselves saying the following phrase: “Makeup is a one size fits all.”
The “ultimate gag,” Starrr said, is that phrase is the messaging for One/Size, his first cosmetics company and joint venture with Luxury Brand Partners. One/Size will debut at Sephora online on July 17 and in stores on July 30. Starrr will reveal the initial product offering and pricing via social media.
In the seven years since he uploaded his first YouTube video, Starrr has become one of the leading voices in the beauty influencer industry. He paired with MAC Cosmetics in 2017 for a product collaboration that industry sources estimated would surpass $25 million in sales. The one-off