After Sabyasachi, Aditya Birla Fashion to Acquire 51% Stake in House of Masaba

By Malvika Gurung — The country’s leading fashion retail company Aditya Birla Fashion and Retail Ltd (NS:) announced that it will acquire a 51% majority stake in the House of Masaba Lifestyle for a cash consideration of Rs 90 crore, to foray into the rapidly growing beauty and personal care segment.

House of Masaba is a luxury brand founded by fashion designer Masaba Gupta, expanding over a broad portfolio of clothing, beauty & personal care, jewellery and accessories, among other segments.

Indian retail majors like ABFRL and Reliance (NS:) Retail have been increasing their presence in the fashion industry, going on a spree of acquisitions. In January 2021, ABFRL purchased a 51% stake in the luxury wedding brand Sabyasachi, followed by Mukesh Ambani-owned Reliance Retail acquiring a 52% holding in the label Ritu Kumar, in October 2021.

The acquisition of a 51% stake in House of Masaba will bolster

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Keerthy Suresh or Alia Bhatt; Who styled the Sabyasachi boho kurta better?

As we all know, nobody better than Keerthy Suresh can pull off an ethnic look. Her love for kurtas, shararas and sarees is quite evident through her social media photos. The stunner yet again flaunted her love for kurta as she sported boho print bell-sleeves Sabyasachi piece from his latest collection.


The Mahanati actress was seen sporting the most wanted kurta on the sets of her film, Saani Kaayidham. One can see in the photos, Keerthy Suresh has styled the blue boho print kurta with denim and kept her hair natural open. Keerthy is one of a few South actresses who can look her best in anything and everything ethnic. She is known for keeping it simple yet stylish in her own way. 


Check out photos: 


a group of people standing in front of a crowd

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a person standing in front of Keerthi Suresh et al. posing for the camera

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Alia Bhatt was also spotted recently wearing ace designer’s latest collection in collaboration with H&M. The

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