Adobe: Covid Fueled Online Shopping. Now 2022 Looks Like Another Banner Year.

Illustration by Elias Stein

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Now we know: Americans are hooked on buying a lot of stuff online. A new study says U.S. consumers will spend a record $1 trillion in online shopping in 2022. The study, part of the


Digital Economy Index series, noted that consumers shelled out $1.7 trillion online since the pandemic began, from March 2020 through February 2022, almost triple combined 2018 and 2019 online sales of $609 billion.

Adobe estimated 2021 U.S. online sales at $885 billion, up 9% from $813 billion in 2020, which in turn soared 41% from $575 billion in 2019. Adobe also found that prices rose for 21 consecutive months—as inflation grew more severe. In 2020, Adobe says, incremental online spending over 2019 totaled $237.9 billion, including $4.7 billion due to higher prices. More startling was that of the $72.2 billion of incremental spending in 2021, $22.2 billion reflected

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Walmart Makes Big Change to Online Shopping That Customers Will Love

One of the drawbacks of online shopping is you can’t try on clothes until they arrive at your doorstep after you’ve already paid for them. Walmart is trying to fix this with a new feature on its website that allows customers to see what clothes look like on models who match their sizes. The feature is called Choose My Model and was developed by Zeekit, a start-up Walmart acquired in May.

The Choose My Model tool allows customers to see what clothes would look like on models who resemble their height, shape, and skin tone. It is meant to help customers see how the clothes would flow and fit before they buy them. Denise Incandela, executive vice president of apparel and private brands for Walmart U.S., told CNBC the company believes the tool will make customers more likely to buy clothes online and less likely to return their purchases.

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How Retailers Should React To The Decrease Of In-Store Shopping

Online shopping has been around for many years, and most of us utilize this option on a regular basis. Ever since the COVID-19 pandemic began, online shopping has grown to become even more dominant.

This inspires the question, could in-store shopping ever fully disappear, paving the way for exclusively online shopping? And in either scenario, how do business owners best position themselves?

The Emerging Dominance of Online Shopping

It doesn’t take much analysis to understand why online shopping has become so dominant in recent years. Online shopping carries several advantages for shoppers. If you’re looking for a specific product, you can visit many different storefronts from many different companies in a matter of minutes to comparison shop and find the best price.

Oftentimes, you can find a much better deal online than you

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8 Online Shopping Mistakes That Will Cost You

8 Online Shopping Mistakes That Will Cost You

Duration: 01:04

How many of these costly online shopping missteps are you making without realizing it? Can you remember the first thing you bought online? Or even the most recent item? Online shopping has become such a part of modern life that it’s hard to recall when it wasn’t an option in our lives. No question, online shopping can be wonderful. The selection is unbounded, and delivery can be fast. But there are also plenty of ways to slip up when ordering online. Here are some of the most common and costly online shopping mistakes. 1. Paying with a debit card 2. Passing up cash back

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Tuesday March 1, 2022