Photo: Courtesy of Jessica Richards
Jessica Richards didn’t intentionally set out to have a career in beauty, but you wouldn’t know it from her résumé. She worked at Lucky magazine alongside Eva Chen and Gillian Gorman Round, helped Free People enter the beauty and wellness space, and launched third-party wellness brands at Goop, all within the past decade. Throughout that time, she was also running her own store, Shen Beauty, which she founded in 2010 after becoming pregnant and taking a hiatus from her styling job at Vogue.
“About four months after I had my son, my face cream broke. I realized I was always going into Manhattan to get a new one, which wasn’t as easy with