PARIS – Chinese influencers are key to foreign brands seeking to gain market share in the country as it grows to become the world’s largest beauty market, Launchmetrics said in a report that ranked the 10 most influential figures in the field.
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Today China’s beauty market is worth $38.6 billion, ranking second behind the U.S., which rings up approximately $56 billion, the group said.
“China is on its way to become the largest beauty market by 2023, and so brands are aiming to capitalize on the growing industry and their key supporters, Chinese beauty influencers,” Launchmetrics said in a statement.
“There are many social media platforms in China that have their own