Not to be that cliché editor, but I can’t lie and say I don’t derive a sincere amount of joy from keeping up with the moment. From finding rising influencers and emerging fashion brands to streaming the trendiest musicians to binge-watching the most viral shows of the moment, I am a culture fiend. And as such, I know the hold that fashion week has on the world. It can determine the biggest trends, predict what Zendaya will most likely be wearing to her next red carpet appearance, and show us which cities lead the cultural conversations. And while the S/S 22 shows in New York, London, Milan, and Paris were noteworthy, one city, in particular, is worth paying attention to: Seoul.
Seoul is the most underrated city in terms of influencing both fashion trends and cultural conversations. After all, some of the most viral entertainment (think Squid