One of the drawbacks of online shopping is you can’t try on clothes until they arrive at your doorstep after you’ve already paid for them. Walmart is trying to fix this with a new feature on its website that allows customers to see what clothes look like on models who match their sizes. The feature is called Choose My Model and was developed by Zeekit, a start-up Walmart acquired in May.
The Choose My Model tool allows customers to see what clothes would look like on models who resemble their height, shape, and skin tone. It is meant to help customers see how the clothes would flow and fit before they buy them. Denise Incandela, executive vice president of apparel and private brands for Walmart U.S., told CNBC the company believes the tool will make customers more likely to buy clothes online and less likely to return their purchases.