In its second season, Crypto Fashion Week with NFTs saw big names joining the bandwagon as major brand partners. Minting as an NFT, NYX Professional Makeup served the first of its makeup looks that set the tempo going. It is the official beauty partner for the event that is set to take place between 10th to 17th September. Amongst the best features was the participation of Rebecca Minkoff in an NFT outfit. The NFT wave has seen multiple mainstream beauty and fashion brands lining up for the Crypto Fashion Week ever since the first edition was held in February 2021.
The participation has been mainly to cash in on the hype surrounding NFT and its community. The organizers are optimistic about a future when virtual beauty and fashion will take center stage. The founder of Crypto Fashion Week, Lady PheOnix, was quoted as saying the world is ready and charged