What Backstage Beauty Will Look Like at Fashion Week This Year and in the Future

Erin Parsons, Maybelline New York’s global makeup artist, has been hard at work designing makeup for the upcoming Fashion Week season. The season is looking a little bit different, however. The makeup for one show she’s working on will be done in computer-generated imagery (CGI) rather than pigments, creams, and powders. Parsons is creating looks that go far beyond what special-effects makeup could ever be for GCDS’, an Italian streetwear brand, which will have its virtual fashion take place in time with Milan Fashion Week. “It will be epic,” she says.

Digital makeup is no doubt cutting-edge, but with the COVID-19 crisis, many beauty industry professionals have been forced to get creative backstage at fashion shows. Fall is normally the peak season when top makeup artists, including Parsons, plus hairstylists, and nail artists are in the midst of preparing their concepts to accompany the extravagant creations for New

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New York Fashion Week Is Going Virtual, Here’s How to Tune In

The New York Fashion Week spring 2021 season is unlike any others due to the ongoing coronavirus pandemic. With most shows and events going virtual, the general public now has more ways to participate than ever before.

Most designers are taking on hybrid formats for their fashion shows, including livestreams, look books, videos or other digital activations. Jason Wu and Rebecca Minkoff, for example, are hosting physical shows and events with a limited audience that will be simultaneously livestreamed.

In addition to fashion shows, the season will also include free events and programming that people can access digitally. For example, IMG is returning with its series of panels and events, this time with the Black in Fashion Council, The Wall Group and Proenza Schouler designers Jack McCollough and Lazaro Hernandez, among others.

Here, WWD rounds up the free virtual events taking place during New York Fashion Week spring 2021.

Fashion

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Can Paris Fashion Week Survive a Second Coronavirus Wave, Black Women Share Personal Hair Stories

Plus, ‘Vogue’ features 67 people working behind-the-scenes in fashion.

These are the stories making headlines in fashion on Friday.

Can Paris Fashion Week survive a second wave of coronavirus?
French fashion houses such as Louis Vuitton and Chanel have remained steadfast in their plans to put on live shows this fall during Paris Fashion Week, despite rising numbers of coronavirus cases in the region. It remains to be seen whether guests would attend in-person or via live stream, and discussions of social distancing and other safety measures are also ongoing. Regardless of how the events take place, the majority of international press and buyers are not expected to attend in person. {Business of Fashion}

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Black women share personal stories about hair as part of Elle.com’s ‘State of Black Beauty’
As part of Elle.com’s inaugural “State of

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Shop the Best Beauty, Fashion and Home Deals This Week

Online deals are continuing to roll out for the summer, which means there are a lot of ways to save big on fashion, beauty and home products.

It’s like Cyber Week every week with online discounts across the entire site or deals on select items from go-to shopping destinations such as Adidas, Steve Madden, Nordstrom, Charlotte Tilbury and more. Many big brands are having sales, but it is also a great opportunity to support small and mid-size businesses during this uncertain time.

Scroll through the best deals happening now.

Clothing and Accessories

Adidas
Up to 25% off with the code SAVINGS. Check out ET Style’s top picks.

AllSaints
50% off sale items and take an extra 20% off. Free shipping on orders over $250.

Backcountry
Up to 50% off gear, apparel and more for their semi-annual sale. Free shipping on orders over $50 and free returns. Check out

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