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And Now, 14 Nail Polish Brands Manicurists and Beauty Editors Are Obsessed With

As tempting as it is to choose a nail polish based on color or endearing shade name alone, if you’re after an Instagram-worthy paint job, there are so many other factors to consider. Yes, there’s the ever-overwhelming shade dilemma, but you’ll also want to think about a polish’s endurance, shine, application, and formula makeup. More and more, nail polish brands are upping their game in all the above departments, but we’re still nitpicky when it comes to perfecting our list of the best nail polish brands in the industry—the ones we swipe DIY-style at home or request in-salon at all of our favorite nail joints.

Since not all nail polish brands boast equal stature when it comes to quality, we decided to take stock of our own collection of bottles, in addition to the formulas we see the best celebrity manicurists use over and over on their A-list clientele.

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7 New Brands Fashion Girls Are Pushing to the Brink of Fame

The fashion industry is constantly evolving. Between the seasonal trend cycles, rotating creative directors, and emerging new brands, there is always a lot to keep up with. Unless you’re hyper-passionate about the fashion industry, all of the above would feel impossible to keep tabs on. But lucky for you, it’s our job. Now when I say “our” I mean me and the handful of incredible fashion girls you’re about to hear from. Supporting up-and-coming designers, in particular, is something we love doing here at Who What Wear, which is why I reached out to the editors, influencers, and directors below to find out which new fashion brands are catching their eyes.

Below, you will hear some of the most talented women (most of whom I have the pleasure of calling my friends) spill the tea on the emerging brands they are loving right now. I encourage you to click into

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These Fashion and Beauty Brands Are Creating Scholarships for Black Students

Kristen S. Sykes

Click here to read the full article.

Fashion and beauty brands are continuing their efforts to support the Black Lives Matter movement with scholarships and mentorship programs specifically for Black students.

Major brands and designers, such as Adidas, Gucci and Virgil Abloh of Off-White and Louis Vuitton men’s have responded to the recent protests surrounding the police killings of unarmed Black people across the country and the Black Lives Matter movement by launching scholarship opportunities for Black students in fashion and other industries.

Fashion universities, such as the Parsons School of Design and the Fashion Institute of Technology, have also pledged support to their Black students with book profits new scholarship and mentorship programs.

Here, WWD looks at the fashion and beauty brands and universities that are creating scholarships for Black students.

Virgil Abloh

Louis Vuitton men’s wear designer and Off-White founder Virgil Abloh has raised $1 million to

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