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Italian Beauty Executives Assess Pandemic Impact in Physical Summit

MILAN — For the first time since COVID-19 broke out globally, Italian beauty executives gathered for a physical summit on Thursday to assess the impact of the pandemic on consumer shopping behavior and company performance, as well as to outline trends.

According to Cosmetica Italia’s president Renato Ancorotti, Italian beauty sales are expected to decrease 11.6 percent in 2020, compared to the previous year when they stood at almost 12 billion euros. In particular, total sales generated in Italy will be down 9.3 percent, while exports will decrease 15 percent.

“It’s been a difficult year and just the fact to see you in person today makes me happy. But we have to be honest, this year will leave us with consequences and it will take longer than we think for us to return to the same performances we registered in 2019,” said Ancorotti, who opened the fourth edition

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What It’s Like to Do Makeup for a Virtual Fashion Show During the Pandemic

Before heading backstage for Fashion Week shows, I must take a deep breath and emotionally, mentally, and spiritually prepare myself for being a sardine. Usually, the models are set up at hair and makeup stations basically shoulder to shoulder in a small, narrow space. I have to squeeze through tight rows to get a peek at them. Everyone inevitably gets in the way of each other. Before the pandemic, the cramped chaos thrilled me. Now, just thinking about it makes me cringe. 

Slowly but surely, fashion shows are happening again. The Dior Cruise 2021 show, for instance, took place today, July 22. An audience wasn’t physically in attendance, but people watched through their screens as 47 models walked a runway set up in the Piazza del Duomo in Lecce, Italy. 

And as the lead makeup artist for the show (and the creative and image director for Dior Makeup), Peter

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