After the pandemic halted physical holiday shopping for many in 2020, consumers are ready to hit the stores this year.
In-store shopping will make a major comeback this year on Black Friday, according to KPMG’s consumer pulse survey for the holiday season of 2021. According to the survey of more than 1,000 consumers, 32% plan to shop in person on Black Friday this year, compared with 16% last year. Respondents also reported that they plan to attend more in-person holiday gatherings this year.
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According to Matt Kramer, KPMG U.S.’s national sector leader for consumer and retail, the results from the survey indicate an excitement about getting back to physical stores and gatherings in safe groups.
“Consumers are very interested in going back out and shopping,” he said.
Overall spending for the holiday season is also set to return to normal levels. Respondents plan to increase their