Benjamin Bellwether launches as a fashion trend and education service

NEW YORK, May 11, 2020 /PRNewswire/ — Benjamin Bellwether, a fashion trend forecasting service based in New York City, today announced the launch of its trend forecasting and business acumen service and release of its first set of insights and educational courses. Customers can explore free articles and subscribe to in-depth market shopping reports and education courses covering topics including Sustainability Basics of Fashion Business and Marketing Basics for Fashion Business.

Click here to read our latest Quick Insights trend articles.

Bellwether surveys street and runway looks, in-store and online comp shopping, social media and search engine traffic to distill market trends into actionable reports that customers can use to improve their product development and product processes. The service also uses this data to provide insights about marketing, sustainability and general business practices.

Benjamin Bellwether content includes:

  • trend alerts, industry news, shifts in consumer behavior and other quick insights 
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Shopkeepers urged by police not to sell baked beans to children due to new TikTok trend

Videos are being posted on the social media site under the hashtag #beanbandits, which show youths smearing the juicy breakfast staple onto driveways, doorsteps and even cars

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What is ‘beaning’?

Kids have started emptying baked beans onto doorsteps as part of a bizarre TikTok trend – forcing police to ask shopkeepers to stop selling tins.

Videos are being posted on the social media site under the hashtag #beanbandits, which show youths smearing the juicy breakfast staple onto driveways, doorsteps and even cars.

West Yorkshire Police has now urged local shop workers to be aware of youths buying large quantities of cans of beans – in case of “beaning”.

In a statement, PCSO Michelle Owens said: “It has come to the attention of the police that a new trend has started by groups of youths called ‘beaning’.


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Pantone Unveils Fashion Color Trend Report for NYFW Spring 2022

Instead of looking outward to celebrities, professional sports teams and TikTokers for cues about color trends, increasingly pandemic-weary people are centered — first and foremost — on their own well-being and how different hues can soothe or invigorate them.

Pantone’s Fashion Color Trend Report for spring 2022 for New York Fashion Week is evidence of that. The 10 standout colors and five core classics cover the horizon whether designers or shoppers are in search of the serenity of familiar colors or revitalization through bolder shades. Leatrice Eiseman, executive director of the Pantone Color Institute, said, “People are so focused now on their own well-being that those things that we might have looked at before, like the Olympics, are interesting to people. But the emotional quality of colors is really more impactful than anything else that is happening in the world around us. I know that sounds strange.”

More from

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How ‘craftcore’ became autumn’s leading fashion trend

Of course, fashion and crafts have long been bedfellows; designer Jonathan Anderson launched The Loewe Craft Prize in 2013 to celebrate exceptional international artisans, while sustainability pioneer Bethany Williams has impressed with her environmentally-friendly pieces with a social conscience since 2019. 

What crafts renaissances throughout history have in common is the way they’re used as a quiet form of rebellion against the status quo. “In a way, punk could be seen as making-do-and-mend,” says Oriole Cullen, the V&A’s head of modern textiles and fashion. 

“The original punk aesthetic was much more about what you found in a charity shop and recreating and reworking things in a new way – that cutting and slashing of images and the naive way of printing. Peaks in craft are usually tied into a social movement – it doesn’t tend to be something that sits on its own. In the ‘70s, the rise of the

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